Fords Augmented Reality Campaign

Check this video out of Ford's Grand C-MAX Augmented Reality Outdoor Campaign. This is what technology can offer us now, imagine what we will be seeing in 5-10 years time. 

Typoretum

The typoretum site is worth checking out if you like traditional print. There is a wonderful selection of Letterpress cards, the blog is pretty interesting too.

Latest Project

Working in collaboration with 360 Integrated we have just created a new identity for Subscan.
Here is a sneak preview of the old and new logo. I will post more as the brand develops.

TD 63-73 (Unit 03) Book

Unit Editions latest book is available to pre-order. The book is about Total Design and its pioneering role in graphic design. It's a unique insider’s account of the evolution of Total Design, one of the most important and influential design groups in the history of visual design. This book will be a massive hit.

making it simple

I came across the Antrepo blog for the first time today and I really liked their project on simplicity.
They have taken packing samples from leading brands and reduced the designs to the most simplest form. For a wider range of teh designs check out the Antrepo site.

Ralph Lauren 4D Experience - London

This is truly amazing, I wish I was there to experience it fully.

Sanborn Map Publications Title Pages & Headings

Here are a selection of title pages, headings and letterforms clipped, cropped and isolated from maps and map publications issued between about 1880 and 1920.

Augmented Reality

I had a meeting the other day with a chap and he was explaining how Augmented Reality is being utilised more and more. Anyway, after the conversation I was propelled into finding out more.
I am fascinated withe possibilities of this technology, here are a couple of examples I think you will like. Print is not dead after all, in fact it is very much alive!

Channel 5 have another new logo!

Channel 5 have rebranded a lot of times. It's is probably not the branding that needs to change, it's the programs they show. Not sure I like the new logo at all, but it will be interesting to see how they use it on the idents.

12 tips on how to get more followers on Twitter

1. Know Your Niche

I’m talking about listening and learning how your community moves on Twitter. Who are the true leaders, what kind of content is shared, the popular blogs, the lingo, etc. Now, think of ways to participate, add value and improve the current conversation. In other words, get attention by kicking ass in your industry, aim to become a leader.

2. Write Content People Can Share

Make it easy for people to share your content, think of why somebody would be happy to put that piece of content in front of his/her own network. If you write great posts that are providing real insights and answers in your industry, people will love to share it because they are also trying to be resourceful to their network AND, if your post gets to be shared by a rockstar in your niche, it would probably spin like there’s no tomorrow (you thought I was going to use the word “viral”…). People that shares your content are likely to follow you and sometimes even “list” you.

3. Be Resourceful

It’s pretty clear that you should share other content more than your own but besides that, I think what’s important is to share valuable content that is really adding something to your network. Don’t just throw links in there because they are related. If you’re posting trash, people will stop clicking on your links. Posting great stuff will result in retweets and that my friend, puts you in front of other networks.

4. Stay In Your Field

How much value can you add in a niche that’s not yours? Stay in your field, where your expertise can be of value to others. Retweeting everything Mashable says is not that valuable to your tribe if you are a Yoga instructor, I’m sure there are a couple of stories that might apply but don’t make it a daily thing. You are just making it hard for people to share what you say and soon you will be invisible to them.

5. Follow Less But Follow Smart

Random following is not gonna get you anywhere, I don’t care if you’re just trying to generate some traffic back to your site, these people couldn’t care less about you. Instead, identify the right people, look for existing conversations, answer questions been asked out there. Of course the process is slow but you have the chance to connect with people that relates to who you are or what you do.

6. Introduce Yourself

Are you the kind of person that goes to a convention collecting a thousand business cards? Don’t you think is more productive to go and meet some key individuals that you might actually end up doing something. When you do this, you don’t just get the card and run away, you at least introduce yourself. What if you do the same thing on Twitter? Follow this individual (a prospect, colleague, competitor, vendor, whatever you want…) and introduce yourself. That person will most likely want to stay in touch with you.

7. Engage In Conversations

Now that you have followed some interesting people, go talk to them, you didn’t just hand out your business card to run away. You must be active in starting conversations, don’t wait for people to talk to you. If you engage in smart conversations about your topic and add your 2 cents, not only you will be followed by those involved but also by the spectators.

8. Manage Your Tweets

So what’s the right number of tweets per day? What are the best times to tweet? I don’t think there is an answer for this, at least not from me. I think you need to find a balance that only your experience will dictate. To start, don’t go to the extremes, not too much to annoy people and not too little that you will be forgotten. Be consistent and have an idea of how you want to handle it.

9. Email Signatures

Just think about how many people gets emails from you every day. Add your Twitter link to your signature, you can use a tool like WiseStamp, a very easy to install plugin for your browser, to make it more professional. This tool generates a html signature so you can add other elements like RSS and other networks.

10. Invite People To Follow You On Your Blog

A no brainer. Have a Twitter icon on your blog and add a little call to action like “Follow me on Twitter“. A good placement could be right next to your subscriptions. You can also display the feed on the sidebar, just go to Twitter and grab the code from there.

11. Offline Promotion

Add your Twitter URL to anything you print, business cards, flyers or any promotional items you run in your business. If you own a Cafe or a small restaurant and you post your daily specials, have something on the counter to remind your customers to “follow our daily specials on Twitter”. You get the picture…

12. Don’t Use Auto-Responders

Maybe is my personal opinion but I prefer you don’t send me anything before you send a robot. It is a touchy subject for a lot of people. I would suggest to write a personal response but I’m not really sure if anybody reads the DM’s (Maybe you can comment on this, thank you).

Emma Kelly - Illustrator

Emma Kelly is a commercial Illustrator Lives and works in London, If you get a chance you should check out her work.

Unit Editions

Unit Editions is a new, progressive publishing venture producing high-quality, affordable books on graphic design and visual culture. Unit Editions is a collaboration between Tony Brook (Spin) and Adrian Shaughnessy (ShaughnessyWorks). I have just purchased two great little publications: Folkways and Spin 2/3. If you want cheap but high quality design books, you must visit www.uniteditions.com.

Eight: 48 Magazine

I just purchased the 4th edition of Eight:48 magazine, which was released yesterday! 'The Future Issue', it focusses on new design and illustration companies that havestarted up over the last couple of years. This is a great read and should be a must have for any designer. It is well designed and full of great work. Personally I think it's better than Grafik magazine.